Has Sony's publicity crew hatched a brand new Cannes movie festival advertising style? rather than wait for the event to start, the folks at the back of The irritated Birds film are strategically aiming to get out in entrance of the media before heads turn in opposition t the purple carpet. The festival kicks off officially tomorrow evening with Woody Allen's Café Society. today, The angry Birds film crew became on the town, internet hosting a photo name and reception with key foreign ability. Over decades of Cannes, we will't recall a pre-fest reception for an incredible studio film.
In attendance today were producer John Cohen; and stars Josh Gad (widespread to animation enthusiasts for his flip as Olaf in Frozen); The Intouchables' Omar Sy, who voices pink within the French version; Maccio Capatonda, who's pink in Italy; Timur Rodriguez, Chuck's voice in Russia; and Raya Abirached, who's Matilda within the core East.
The promotional goal is apparent, however the method through which Sony went about it is Cannes-ily opportunistic. The idea is to fill a content material possibility for the realm's media and patrons. Journalists and photographers are robotically on the floor a number of days earlier than the curtain rises right here and the glamorous robes birth to circulation. but a query turns into the way to illustrate those items? The reply this yr, Sony would hope, is with snaps of characters costumed as red, Chuck and extra; as well because the a lot of voices at the back of them, in a Riviera beach setting.
Cannes stunts may also be expensive and a few believe they don't always deliver the hoped for return; certainly they've been scaled lower back through the years. It's not clear if this circulate comes greater cheaply because it's forward of the legit court cases, but cost-savings wasn't the purpose. Sony isn't stopping at the Majestic Pier — the Birds additionally decorate the top of the Carlton lodge.
nowadays's event, which featured skill and costumed characters on a floating barge off the Majestic Pier — and below sunny skies to boot — is also a stand-out for mobilizing a world group a day earlier than overseas theatrical rollout of the film starts off. there have been about 30 photographers in attendance. a part of the rush in Cannes to get those snaps out to the world press is to inspire abilities moviegoers to catapult into theaters.
Sony's President of global advertising & Distribution, Josh Greenstein says, "The Cannes film competition is among the most celebrated movements on the earth and is proven to be a fantastic launching pad for films of all type, certainly animated family movies."
The Columbia pictures/Rovio Animation/Sony photos Imageworks film is directed with the aid of Fergal Reilly and Clay Kaytis and releases in about 50 offshore territories this body, beginning tomorrow in French speakme markets and including the uk, Germany, Russia, Spain, Australia, Mexico, Brazil, Argentina, the middle East and others by the weekend's end. in response to Rovio's wildly widespread cellular online game franchise, the 3D animated comedy is determined on an island populated thoroughly by using chuffed, flightless birds — or essentially thoroughly. in this paradise, crimson (Jason Sudeikis) a hen with a temper difficulty, quick Chuck (Gad), and the volatile Bomb (Danny McBride) have all the time been outsiders. but when the island is visited through mysterious green piggies, it's up to those unlikely outcasts to determine what the pigs are as much as.
focus is at a excessive given the recognition of the franchise which has viewed over 3B downloads due to the fact that 2009. not just for youngsters, a non-Sony industry exec stated to me this week, "Hell, yeah, I'm going to look it."
Craig Edwards contributed to this story
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